How to Build Your Network Marketing Business Online

Traditional network marketing involved going to hotel meetings, calling your friends or family and spending weekday nights listening to opportunity calls. With the popularity of the internet and people’s eagerness to make money faster network marketing has migrated to being mostly done online. More new distributors are turning to the internet to reach more prospects in less time, but not everything you do on the internet will lead to network marketing success.

The internet should be considered a tool for your business and shouldn’t be your only means of gaining new prospects. However, you may find some of your better qualified prospects on the internet since they’ve usually done research about your company and have access to a lot of information.  Despite what you’ve been told there isn’t one right way to build your network marketing business online.

It’s more than putting up a blog and creating a few YouTube videos.

So, how do you build your network marketing business online? To get started online you only need three things:

Lead Capture Page to Present Your Opportunity

Your first tool in your tool belt is a lead capture page. Simply put this is a page that captures prospect’s information so you can contact them about your opportunity. The good thing is most companies offer some type of lead capture page or tool that does this for you. If your company provides this page for you they may also provide a tracking system that links this page to your downline. That way you are notified when someone request more information from you. The lead capture page is considered the front door for your business. If anyone wants in your company they have to go through your lead capture page.

Free Item of Value

This is the main reason why people will sign up on your lead capture page. Does your company offer a free newsletter, sample products, a free trial period or any free information? If so, you can offer those items to a potential prospect in exchange for their contact information.

Notice I didn’t say go out and create an e-book or record an audio cd. You can do these things if you have the skills and resources, but don’t get consumed with these things.

Most of the time the tools your company offers will be a good enough teaser for prospects to sign up.

Auto-responder to follow Up with Your Prospects

After someone requests more information you will need to contact them. Chances are you won’t sign them up in your first conversation. That’s okay. You can stay in touch with them until they are ready to join your company. An auto-responder will allow you to send scheduled emails to your prospects educating them with the benefits of joining your company through you and not some other distributor in the company.

These are the basic tools needed to build your network marketing business online. There are many systems that combine all these tools into one. That makes it easier to manage and leaves you with more time to find more prospects. If you’re serious about building your network marketing business online set these tools up and start sending as many people as you can to your lead capture page. Hang in there.

Jamaul Finley is a professional business consultant for the network marketing industry. His company has trained people such as Mike Dillard and Ann Sieg in the past, who both now earn six-figure incomes in this industry.

You can have access to the same training and learn how to create your own unique offer that prospects will want to follow. We offer a personal success adviser as well as a customized 90 day action plan to follow.

How To Effectively Market A Small Business Online

It is increasingly becoming important to market products and services online while running a small business. This is due to the fact that more people have embraced the internet and most of them use it to make purchase. Most people compare prices from various online stores in an effort to find the best offers. A business that fails to utilize online advertising risks losing many of its valuable customers in the long run.

Marketing a business online has become one of the most cost-effective ways through which the business can break through and reach its target audience. There are steps that are very essential for the business to thrive and they are discussed below.

The business should first of all ensure to obtain a well researched domain name that will make it easy for the customers to find and remember it. It should neither be too wordy nor unprofessional. The aim is to ensure it is easy to spell out. The next step involves building a website to make it easy for the customers to navigate through. It should be a true embodiment of the business as this is what determines whether the customers will be compelled to check through or they will just check out without spending too much time on the website.

The website should not contain flashy colors that disturb the eyes while looking through but, the overall goal should be to ensure that the customers get what they are searching for. It is no crime to have a look at the competitor’s website so that one can come up with most appropriate design for their business website.

The other step involves creating an elaborate email list since this has proved to be one of the best ways through which one can sell products online. It is always great to communicate with both existing customers and new prospects. One should therefore, make an effort to get all the email addresses of those who visit the site. The visitors should be rewarded with benefits such as discounts or free newsletters.

The other aspect involves publishing articles in blogs that are within the niche where one can offer expert advice or insights in the respective area. Posting quality articles on blogs attracts many readers who are always prompted to know more about the business. It is therefore, important to include the website link on the articles so that so that they can follow and get a chance to sample the products. Blogs for business purposes requires one to send updated information so that the information appears relevant in the eyes of the readers.

One should also ensure that the customers receive email newsletters. The best way to achieve this is to ensure that the content is not too long as many people get bored reading lengthy stuff. The newsletter should contain illustrations and are visually appealing to the readers and one should not stop here but should keep track of their progress.

One great secret for the success of a small business is by always having a customer focus. This is made a reality by ensuring that they get the most excellent service. This will definitely make them return and for those who are not satisfied, turning them around with discounts and free offers will work wonders.

Finding Active Keywords to Grow Your Business: Taking Your Small Business Online

When deciding to take your small business to the next level, it can seem a little overwhelming. Finding active keywords to grow your business online is the first step. But the truth of the matter is, when you shift through all of the fluff and hype, your only left with one or two respectable sites out there that represent who they are and what they have to offer. These are going to be your true competitors in the end. But today, it’s about learning from their ups and downs.

It’s all about offering fact based information, educating, offering and insuring. When you cover these three main points, you will draw the right attention to your new business website. You can do these things with finding active keywords to grow your business. It is important to start with a plan.

When talking about learning from your competitors, we are referring to their mistakes. Many businesses do not take advantage of the internet, and their ability to use different keywords, or “hot buttons” to bring new clientele to their website or business. There are many reasons why business owners don’t try this, and when asked why they aren’t finding active keywords to grow your business the response if often the same, “They didn’t know they existed.” Don’t fall into this loop.

Here we will walk you through three steps to grow your business with Active Keyword searches:

1. You are the Client:
Go through and think about all of the different words that can be used to describe your business or line of work. From that list, go through and pick a variation of that word of phrase. That will give you a great starting point. Here is a sample:

Business/Line of work: Catering
Location: San Diego, CA
Keyword samples: Catering, Food service, Hosting, party planning, Food caterers.

2. Search engine help
From this point you will want to go through and choose one or two of the main search engine sites and use their Ad word tools (Google offers this service free). You may add the different words and see what that offers. Then from there, use that to determine what word choices will benefit your business. This is where finding active keywords to grow your business will come in to your advantage.

3. Putting it all together
Going through and taking all of this new information to bring your small business to a next level is the most important task of them all. When you go through and take what and where you are finding active keywords to grow your business, along with the following tips your business will thrive. Take these last two methods of internet marketing and watch as your business grows.

Keyword Research
This is a little like what was being discussed in step two. As you go through and think about the different words and phrases that are out there to describe your business, you can use that research to see where other business have dropped the ball, or lagged behind on the latest products or research. The more keywords your business and website uses the more clients you will bring to your site.

Article Marketing
The articles are what will be used to bring in the clients. Using different article topics you will concentrate on your keywords in those articles. This allows clients to read about your business and product, linking them to your website, and ultimately your business.

Your small business will thrive once you have created the website and gone through and taken a new, active approach. Taking a proactive approach and finding active keywords to grow your business takes a whole new approach to small business management and success in the 21st century.

A Step by Step Guide to Market a Business Online

Marketing is one of the main cog in a trading environment. If a good or service has not been made known to potential buyers, then they will not know about it and hence no selling will take place. In order for a new product or an existing product to enter into the mindset of a client, more so among the internet community, efficient marketing strategies must be employed so as to create cogent awareness amongst the many and hard sought online customers. Despite the quality of the product and popularity, customers need to be reminded constantly lest someone else does it for his own product.

The first step in your guide to market business online is to have a plan that can guide you through the whole process. The plan should spell out what you want to accomplish, your investment and timelines. After the plan has been conceptualized, online marketers should do market research so as to analyze the problems, challenges and opportunities that they will encounter once they start to market their business online.

The second step in your guide to market business online is to do some research about the customer’s tastes and preferences and their spending power. This is important because a businessman should know how much the potential customers are willing to spend on goods like the one you are offering for sale. More importantly again, find out whether your potential customers are people who use the internet regularly or whether they use the internet only to buy goods and services.

The third step in your guide to market business online is to find out about your potential business competitors and what kind of online marketing strategies they are employing to reach out to the market. Who are their target clients? What is the nature of the product they are marketing? How are the products similar or different from the kind of product you intend to market? These are some of the questions that need to be answered by the marketer. Apart from gaining a better understanding of trends in the market you want to plunge into, studying your competitors will enable you to gain valuable new insights into promotional strategies and tactics for your own business.

The main focus of online business marketing is to come up with online strategies that can divert more customer traffic to your website so that they can sample the kind of products you have put on offer. The fourth step in your guide to market business online is therefore to include the most common key words in your business web page so that this web page can show on top on a number of the major search engines or browsers in the internet. The right words can direct internet users to your webpage whenever they are searching for information similar to the one offered by you. This makes it easier for users to sample the products and services displayed online on a regular basis and this increases customer awareness of the goods and services and it also increases product sales.